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The A Game

Our latest thinking on our industry and yours.

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On AI and Authenticity

A patient checks in at the front desk. There’s a slight hitch in his step as he walks to take a seat and wait his turn. An old football injury exacerbated by carrying around 40 additional midsection pounds and picking up extra shifts to keep pace with inflation.

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Three Ways the CMO Role is Changing

The expectations for the Chief Marketing Officer (CMO) role are evolving at a rapid pace, and as a marketing leader, it’s crucial to stay ahead of the curve.

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