Welcome To Adcom.
We Create Measurable Returns.
Marketing is Changing.
Are You Keeping Up?
Your audience’s behavior, your competitors and marketing innovations are changing rapidly. Yes, it can be overwhelming, but there is real opportunity in the chaos. Let us help you find your voice, create desire and drive value for your business through your marketing program.
Before a single thought is put to message or media, your audience, their needs and behaviors coupled with your competitive environment must be dissected to reveal opportunities. What’s going to resonate? How will it be best received? Can we deliver it meaningfully in a way that feels simple and unique? Familiar yet brand new? That’s the goal we set out with at the start of every project.
Consumers don’t respond to marketing data. They respond to tone, presence and emotion. Developing the right emotional appeal that speaks to the audience’s need is the spark we look for. The intangible that connects the strategy to the imagery and words so well that there is no added explanation necessary – the consumer just feels it and gets it. Most importantly, buys it.
The number of channels available to brands can be overwhelming. How do you take my distinct position and value props and properly get them in front of the audience? With what frequency and timing? Planning is imperative to success but building in agility is too. So we are constantly monitoring and gauging our clients’ media effectiveness and refining. There is no such thing as perfect, only progress.