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The A Game
Our latest thinking on our industry and yours.
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Will AI Recommend Your Brand? The New Search Frontier for Building Product Manufacturers
AI search is changing how homeowners and contractors choose building products. Learn why manufacturers must earn a place in AI-generated recommendations.
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2027 Marketing Budget Planning: Where Should Your Dollars Go?
Plan a smarter 2027 marketing budget with strategies for AI search, media allocation, content and measurement that drive better business results.
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Home Improvement Q&A: How Adcom + HIRI Turn Industry Insight Into Action
See how Adcom’s integrated marketing partnership helps Genie connect with homeowners and professionals, strengthen its brand and drive business growth.
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Share the Land: Why Cleveland’s Creator Community Matters More Than Ever
See how Adcom’s Share the Land brings Cleveland creators, brands and businesses together to build connections and strengthen the local creator community.
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The Home Improvement Buyer Journey Isn't a Funnel Anymore
Learn how the home improvement buyer journey has evolved and how brands can influence homeowners across search, retail, social and contractors.
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Privacy, Pixels and Performance: How to Navigate Targeting
Learn how privacy changes are reshaping digital advertising and how first-party data, contextual targeting and new measurement strategies can help.
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Search Has Changed. Your Buyers Didn't Stop Researching, They Stopped Clicking.
AI is changing how buyers research. Learn how SEO, AEO and GEO help manufacturers stay visible, earn citations and influence zero-click decisions.
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Sit. Stay. Getting to Know the World Behind Embrace Pet Insurance
Adcom volunteers at the Northeast Ohio SPCA and announces a new partnership with Embrace Pet Insurance, celebrating the bond between pets and people.
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How to Build a Social Media Presence When Your Product is a $150K Purchase Decision
Discover how to leverage social media to build trust and influence high-value B2B purchase decisions, enhancing your brand's credibility and visibility.
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More Than a Marketing Internship
Discover how Adcom’s Future Marketers Program transformed a college student's understanding of marketing through hands-on experience and real client projects.
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