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The A Game
Our latest thinking on our industry and yours.
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Macro Trends You Can't Ignore. (All of them.)
What can marketers do to build authentic brand trust? Discover how macro trends like wellness and sustainability shape modern consumer behavior.
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The Future of AI-Powered Marketing Automation
Discover how AI is revolutionizing marketing automation, enabling truly personalized customer journeys at scale. Learn four actionable strategies CMOs can implement today to leverage AI for predictive marketing that delivers on automation's original promise.
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Adcom Welcomes Spark Your Brand, Inc. to the Team
Adcom announces the acquisition of Spark Your Brand, Inc. (Spark*), an agency known for its expertise in branding and retail, wholesale, and e-commerce merchandising.
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Unlocking the Cheat Code: How to Boost Your Marketing Performance with First-Party Data
When leveraged properly, 1P data is like a “cheat code” for campaign results. Rather than relying on the unknown, namely, third-party data purchased from faceless aggregators
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The Most Competitive Medicare AEP Battle Ever is Coming This Fall
Marketing for 2025 Medicare Advantage enrollment is going to be a different game than years past.
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Harnessing the Power of Patience: Marketing Strategies for Low Demand Periods
There’s a classic fable involving the sun and the wind. Watching over a man taking his daily stroll in the park, the wind boastfully poses a challenge to the sun as to which of them could be first to forcefully lift the man’s overcoat off his back.
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Is your agency model designed to meet your needs?
Are You Maximizing the Value of Your Investment in Agency Partners?
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5 Point Tune Up to Revitalize Your Corporate Communications Plan
Each year, businesses develop strategies around achieving certain business outcomes. Increased sales, increased brand awareness, more website traffic, converting a greater number of leads out of your sales funnel.
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3 Proven Ways to Activate Your B2B Audience on Social Media
In the last decade, social media has become both the easiest way to reach your audience and the trickiest to maintain. With oversaturated social media feeds, it’s difficult to find ways to stand out from the noise.
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Employee Advocacy: Boost Your Brand Through Authentic Voices
In today’s digital landscape, where every voice matters, employee advocacy has emerged as a powerful marketing tool. But what exactly is employee advocacy?
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