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The A Game
Our latest thinking on our industry and yours.
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From Clicks to Conversations: LinkedIn’s Newest Rules for Organic & Paid Success
LinkedIn’s 2025 updates reward authentic conversation, human content, and smarter ad targeting. Learn what changed—and how marketers should adapt.
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Where Cleveland’s Creators and Brands Grow Together
Adcom’s Share the Land unites Cleveland’s creative community—local creators, brands, and media—for an evening of conversation and collaboration.
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What Gen Z Looks For in a Financial Institution
Learn how financial institutions can engage Gen Z through personalized, mobile-first experiences and financial education that build trust and loyalty.
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The Evolving Relationship Between Public Relations and Influencer Marketing
Discover how integrating PR and influencer marketing drives brand awareness, trust, and engagement through authentic, strategic communication.
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Your Q4 Marketing Game Plan: The 2025 Checklist That Actually Works
Get practical strategies to drive Q4 results in 2025—align with buyer priorities, boost value, and optimize marketing for retail and B2B growth.
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The Future of SEO and AI: What’s Actually Changing?
SEO is evolving. AI and LLMs like ChatGPT are changing search. Learn how impressions, citations, and content strategies must adapt to stay visible and relevant.
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Merging Real and Virtual: How Gen Z Redefines Brand Engagement
Gen Z craves hands-on, real-life experiences to balance digital fatigue. Brands that inspire IRL connection win loyalty, engagement, and meaningful sharing.
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Short-Form Video: The Shortest Path to Product Discovery
Short-form video drives product discovery and sales. Learn why TikTok, Instagram, and YouTube clips boost engagement, trust, and purchase decisions.
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Building Brand Affinity: The Strategy Behind Real Connection
Loyal customers aren’t enough; your brand needs true affinity. Learn how strategic content builds emotional connections that drive retention and advocacy.
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What the Taylor & Travis Engagement Teaches Marketers About Riding Cultural Waves
Taylor & Travis’s engagement broke the Internet—and gave marketers a playbook. Learn how brands can win by balancing speed, creativity, and authenticity.
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