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The A Game
Our latest thinking on our industry and yours.
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Why Most of Marketing Automation Is Just Email Blasts in Disguise
Most marketing automation is batch-and-blast. Learn how behavior-based, cross-channel strategies drive real engagement and conversions.
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Why Influencer Marketing Is Shifting Toward Authentic, Long-Term Partnerships
Influencer marketing is shifting to authentic, long-term creator partnerships. Learn why trust, relevance and engagement now drive real results.
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Most Marketing Reporting Isn’t Insight. It’s Activity Tracking.
Most marketing dashboards track activity, not insight. Learn how to focus on the metrics that matter and turn analytics into clear decisions.
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My Marketing Internship Experience at Adcom’s Future Marketers
Inside Adcom’s Future Marketers internship: hands-on projects, mentorship and real agency experience that helped shape a student’s marketing career.
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Today’s Buyers Are Doing Their Homework. Most Brands Aren’t Helping.
Buyers research with AI before brands speak. Learn how transparency, trust and helpful content win influence in today’s self-directed market.
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How Healthcare Marketers Can Rebuild Patient Trust in a Skeptical Era
Patient trust in healthcare is at a low. Discover transparency-first marketing strategies that build loyalty, credibility and long-term growth.
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Insurance Companies! Make Sure You Have Customer Education Covered.
Insurance marketing needs clarity, not a hard sell. See how education-first strategies build trust, boost retention and drive smarter coverage decisions.
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Splashy Super Bowl Spots
Super Bowl LX ads were splashy, but what should brands do next? A pre, during and postgame playbook to maximize awareness and ROI.
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The 2026 Media Mix: What Every Brand Needs to Rethink This Year
In 2026, brands must rethink paid, owned, and earned media, using AI, cross-device strategies, and authentic content to stay a signal, not noise.
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6 Media Trends We’re Loving Right Now
Explore six media trends shaping 2026, from CTV and programmatic efficiency to gaming, video podcasts and evolving ad engagement.
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