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The A Game
Our latest thinking on our industry and yours.
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Marketing to the Trades? Influential Is Where It’s At.
From tool reviews to how-to videos, trade influencers are driving purchasing decisions and inspiring the next generation of skilled pros.
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Why Email Matters More Than Ever
As third-party cookies fade, email marketing rises. Discover how first-party data, AI, and CRM integration make email essential for privacy-first, personalized marketing in 2025.
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The Trucking Industry is Driven by People, and Sometimes they use AI.
Explore how AI enhances efficiency and safety in the trucking industry while maintaining the indispensable human touch. Discover innovations from Freightliner, Western Star, and Bolt Transportation Solutions.
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Macro Trends You Can't Ignore. (All of them.)
What can marketers do to build authentic brand trust? Discover how macro trends like wellness and sustainability shape modern consumer behavior.
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The Future of AI-Powered Marketing Automation
Discover how AI is revolutionizing marketing automation, enabling truly personalized customer journeys at scale. Learn four actionable strategies CMOs can implement today to leverage AI for predictive marketing that delivers on automation's original promise.
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Adcom Welcomes Spark Your Brand, Inc. to the Team
Adcom announces the acquisition of Spark Your Brand, Inc. (Spark*), an agency known for its expertise in branding and retail, wholesale, and e-commerce merchandising.
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Unlocking the Cheat Code: How to Boost Your Marketing Performance with First-Party Data
When leveraged properly, 1P data is like a “cheat code” for campaign results. Rather than relying on the unknown, namely, third-party data purchased from faceless aggregators
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The Most Competitive Medicare AEP Battle Ever is Coming This Fall
Marketing for 2025 Medicare Advantage enrollment is going to be a different game than years past.
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Harnessing the Power of Patience: Marketing Strategies for Low Demand Periods
There’s a classic fable involving the sun and the wind. Watching over a man taking his daily stroll in the park, the wind boastfully poses a challenge to the sun as to which of them could be first to forcefully lift the man’s overcoat off his back.
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Is your agency model designed to meet your needs?
Are You Maximizing the Value of Your Investment in Agency Partners?
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