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The A Game
Our latest thinking on our industry and yours.
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Will AI Recommend Your Brand? The New Search Frontier for Building Product Manufacturers
AI search is changing how homeowners and contractors choose building products. Learn why manufacturers must earn a place in AI-generated recommendations.
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Home Improvement Q&A: How Adcom + HIRI Turn Industry Insight Into Action
See how Adcom’s integrated marketing partnership helps Genie connect with homeowners and professionals, strengthen its brand and drive business growth.
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The Home Improvement Buyer Journey Isn't a Funnel Anymore
Learn how the home improvement buyer journey has evolved and how brands can influence homeowners across search, retail, social and contractors.
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Search Has Changed. Your Buyers Didn't Stop Researching, They Stopped Clicking.
AI is changing how buyers research. Learn how SEO, AEO and GEO help manufacturers stay visible, earn citations and influence zero-click decisions.
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Adcom and HIRI Form Strategic Partnership to Help Home and Construction Brands Navigate What’s Next
Adcom partners with HIRI to empower home improvement brands with cutting-edge research and insights, driving strategic marketing and growth in a dynamic market.
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What is Dealer Marketing and Why is it Important?
Dealer marketing connects national brands with local buyers through digital strategy, trust-building and personalized customer experiences.
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How to Modernize a Legacy Brand Without Losing Trust
Learn how legacy brands can modernize messaging, digital experiences and thought leadership while preserving the trust and credibility they've earned.
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Building Your B2B Brand Identity: There’s More Than Meets the Eye.
A strong B2B brand platform builds trust, aligns teams and sharpens messaging to guide growth through every stage of the buyer journey.
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Marketing Without a New Product: How to Stay Relevant and Drive Growth
No new product? No problem. Discover smart marketing strategies to boost engagement, refine messaging and drive growth with what you already offer.
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Today’s Buyers Are Doing Their Homework. Most Brands Aren’t Helping.
Buyers research with AI before brands speak. Learn how transparency, trust and helpful content win influence in today’s self-directed market.
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