--- title: Adcom and HIRI Form Strategic Partnership to Help Home and Construction Brands Navigate What’s Next description: Adcom partners with HIRI to empower home improvement brands with cutting-edge research and insights, driving strategic marketing and growth in a dynamic market. image: https://engageadcom.com/hubfs/image.jpg --- ** [![Adcom](https://engageadcom.com/hubfs/logo.svg "Adcom")](https://engageadcom.com/) ** ** [![Adcom](https://engageadcom.com/hubfs/logo.svg "Adcom")](https://engageadcom.com/) ** MENU Menu opener icon ![image-description](https://engageadcom.com/hubfs/raw_assets/public/Adcom/images/decor.svg) - [Home](https://engageadcom.com/) - [Services](https://engageadcom.com/services) - [Industries](https://engageadcom.com/industries) - [Work](https://engageadcom.com/work) - [About Us](https://engageadcom.com/about-us) - [Blog](https://engageadcom.com/blog) - [Contact](https://engageadcom.com/contact) - [Careers](https://engageadcom.com/careers) ![](https://engageadcom.com/hs-fs/hubfs/image.jpg?width=1280&height=800&name=image.jpg) [Go to next section ](https://engageadcom.com/blog/adcom-and-hiri-form-strategic-partnership-to-help-home-and-construction-brands-navigate-whats-next#blog-text-content) ##### PUBLISHED July 28, 2026 ##### AUTHOR Jess Van Wagenen ##### ILLUSTRATOR ##### TAGS - [Strategy](https://engageadcom.com/blog/tag/strategy) - [Agency News](https://engageadcom.com/blog/tag/agency-news) - [Home and Construction](https://engageadcom.com/blog/tag/home-and-construction) # Adcom and HIRI Form Strategic Partnership to Help Home and Construction Brands Navigate What’s Next In the home improvement and building materials space, changes in the market landscape happen fast. Consumer behaviors shift, supply chains adapt and home improvement market trends redefine how homeowners and professionals interact with brands. For marketers, keeping pace isn’t enough: you have to anticipate what’s next. To help our clients navigate these complexities with precision, Adcom is thrilled to celebrate the official launch of our new strategic partnership with the Home Improvement Research Institute (HIRI), effective July 1, 2026. As a Strategic Partner of HIRI, Adcom now has greater access to home improvement market research, industry insights and greater industry thought leadership connections. This collaboration deepens our subject matter expertise, arming our client strategy, media and creative teams with the insights required to strengthen our strategic work and drive measurable growth. ![3ebba4af-dd25-4dfa-bc10-90403edf089f](https://engageadcom.com/hs-fs/hubfs/3ebba4af-dd25-4dfa-bc10-90403edf089f.png?width=500&height=500&name=3ebba4af-dd25-4dfa-bc10-90403edf089f.png) ## **How Does the Adcom-HIRI Partnership Benefit Home Improvement Brands?**  Data is most valuable when it provides clear direction. In a competitive market, relying on historical assumptions or generalized consumer data can easily lead to missteps. This partnership opens up an opportunity to bridge the gap between industry research and the practical, day-to-day execution of highly targeted marketing programs. This partnership enables our team to: ## **How Adcom and HIRI Are Driving Industry Innovation**  This partnership isn't just about absorbing insights; it's about active collaboration. Together, HIRI and Adcom are teaming up to co-author deep-dive industry whitepapers and host interactive virtual events over the coming months. We are already hard at work planning a robust collaborative content calendar, which includes:  "Our clients are navigating a Home and Construction market that's changing fast, and they need more than information. They need perspective and clear direction," said Craig Martin, CEO of Adcom.  > "Our partnership with HIRI sharpens the counsel we provide, strengthens the work we deliver and expands our ability to lead clients through what comes next." ## What's next? Whether you are looking to refine your dealer marketing program, modernize a legacy building products brand or optimize your paid media mix, Adcom and HIRI’s strategic partnership ensures your marketing dollars are backed by the best research in the business. Over the next few weeks, our content and strategy teams will begin rolling out industry point-of-view (POV) articles powered by this new research pipeline. Keep an eye on *The A Game* blog for exclusive takeaways, or reach out to your Adcom account team today to learn how we can leverage HIRI’s proprietary insights directly for your brand.   ## RELATED POSTS ### [![Marketing Planning in 2026: What Brands Need to Prioritize](https://engageadcom.com/hubfs/21548-adcom-blog-2026-marketing-planning-var0.jpg) Marketing Planning in 2026: What Brands Need to Prioritize](https://engageadcom.com/blog/marketing-planning-in-2026-what-brands-need-to-prioritize) ### [![AI Helps Marketing Teams Move Faster and Smarter](https://engageadcom.com/hubfs/21548-adcom-blog-ai-marketing-team-var0.jpg) AI Helps Marketing Teams Move Faster and Smarter](https://engageadcom.com/blog/ai-helps-marketing-teams-move-faster-and-smarter) **Contact** # LET’S ACHIEVE SOMETHING AWESOME TOGETHER. ![Divider line](https://engageadcom.com/hubfs/raw_assets/public/Adcom/images/line.png) ![Location icon](https://engageadcom.com/hubfs/raw_assets/public/Adcom/images/location.svg) [1468 W 9th St. Suite 600 Cleveland, OH 44113](https://maps.app.goo.gl/LeRQfB3mfatfu5vM6) ![Phone icon](https://engageadcom.com/hubfs/raw_assets/public/Adcom/images/phone.png) [216.574.9100](tel:+12165749100) ![Divider line](https://engageadcom.com/hubfs/raw_assets/public/Adcom/images/line.png) ## The last agency contact form you’ll ever fill out. 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