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The A Game

Our latest thinking on our industry and yours.

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Today’s Buyers Are Doing Their Homework. Most Brands Aren’t Helping.

Buyers research with AI before brands speak. Learn how transparency, trust and helpful content win influence in today’s self-directed market.

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How Healthcare Marketers Can Rebuild Patient Trust in a Skeptical Era

Patient trust in healthcare is at a low. Discover transparency-first marketing strategies that build loyalty, credibility and long-term growth.

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SPLASHY SUPER BOWL SPOTS

Super Bowl LX ads were splashy, but what should brands do next? A pre, during and postgame playbook to maximize awareness and ROI.

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The 2026 Media Mix: What Every Brand Needs to Rethink This Year

In 2026, brands must rethink paid, owned, and earned media, using AI, cross-device strategies, and authentic content to stay a signal, not noise.

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Turning Technical Content Into Lead-Generating Assets with AI

Experiential marketing is evolving beyond spectacle. Learn how micro-experiences, trust, and values drive brand connection in 2026.

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How do B2B buyers begin their supplier search? “Google it” is so 2025!

B2B buyers are turning to Reddit, TikTok, and Instagram for product research. Learn how social media search is reshaping B2B buying in 2026.

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AEO Is the New SEO (And Search Is Quietly Changing Everything) 

AEO is reshaping search as AI delivers direct answers. Learn why being clear, trusted, and answer-ready now matters more than rankings alone.

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Marketing Planning in 2026: What Brands Need to Prioritize

Marketing planning in 2026 requires flexibility, education-driven content, and measurable outcomes to keep pace with changing consumer behavior.

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How Adcom Transforms Manufacturing Lead Scoring with AI

See how Adcom's AI lead identification process converts unknown traffic to qualified pipeline.

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The SCALE Method: Adcom's Proven Framework for Manufacturing AI Success

Adcom's SCALE framework helps manufacturers implement AI marketing that delivers results in 90 days. See proven benchmarks and real client success.

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