How can one philanthropic movement against cancer stand out among the myriad of healthcare-related charitable causes? Challenge VeloSano is the philanthropic arm of Cleveland Clinic’s Taussig Cancer Center. The name is best known for its annual Bike To Cure fundraiser which brings together hundreds of cyclists, volunteers and donors to raise dollars for cancer research […]
How do you drive in-store sales volume at the intersection of marketing and store traffic for travelers and pros on the road? Challenge TA needed a way to validate further investment in paid media and systematically increase spend to positively impact motorist and driver foot traffic and overall sales at TA stores. https://vimeo.com/manage/videos/553482724/827c7fe944
How do you go from traditional, features-based marketing to word-of-mouth that sells for you? Challenge RIDGID is a B2B industry leader in plumbing technology. For decades, their marketing was primarily focused on features and benefits that commoditized the offering. The best approach was creating an emotional connection with the audience as only a leader can. […]
In a moment of need, connecting patients to the best care in the nation. Challenge Leverage brand-building tactics and digital marketing to drive patient volume locally, regionally and nationally across multiple service lines, because “Every life deserves world class care.” https://vimeo.com/manage/videos/350392843/b56b9644c1 https://vimeo.com/manage/videos/832338641
How do you stand out in a crowded, competitive environment of bigger spenders? Challenge Legacy Health competes with larger hospital networks in the Pacific Northwest region who all say what you would expect…we’re experts, we’re the best. The reality is that most healthcare consumers wanted what Legacy could expertly deliver on: compassionate care that is […]
How do you generate B2B leads when many decision-makers are consumers? Challenge Viega is a global manufacturer of piping systems primarily used in plumbing. In recent years, the Viega sales team has been challenged to generate and vet an increased number of leads. While Viega is technically in a B2B environment, there are a variety […]
How refined can a media plan be when most of your sales occur in a three-week period? Challenge Despite a short back-to-school sales window, a premium price tag and a specific charge to drive in-store sales at retailers like Wal-Mart and Target, positively affect sales YOY. https://vimeo.com/manage/videos/832019795/ca1d9fe35f https://vimeo.com/manage/videos/832020508/ecab6de924