Get Go

How do you convince motorists to walk 28 feet from the gas pump to the front door?

Work

How do you convince motorists to walk 28 feet from the gas pump to the front door?

Challenge

These days, it seems as if every gas station comes with a convenience store attached. But when thinking about picking up a quality lunch or dinner, anything associated with a gas station probably doesn’t come to mind. Of course, nothing sells food more effectively than sampling it for yourself. So, how could we get people stopping for fuel to simply walk 28 feet to the front door and give freshly prepared GetGo food a try?