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How do you leverage the power of four competing brands into a unified category force?

Work

How do you leverage the power of four competing brands into a unified category force?

Challenge

Ram Board, Surface Shields, Trimaco and Antinox are four of the most influential, respected and prolific names in jobsite surface protection. Now owned by a single holding company, the challenge was creating a “house of brands” that would unify the 500+ employees while still leveraging the power of the legacy brands.