New sources of consumer data are becoming available, giving us visibility into audience behavior that we haven't seen before. These "progressive" data types are ones we haven’t previously had access to.
A data-informed approach, however, leverages your greatest asset in decision-making: your people.
Follow The Adcom Group on LinkedIn Jeff Culliton, President | The Adcom Group Why does the adage advise putting the horse before the cart? To remind us about the right order of events. Knowing or determining that right order involves more than hitching up our horse and loading our cart. We have