A core tenet of any paid media program is understanding the audience and the platforms where you are placing media. Marketers are already making the shift from broad-based strategies across platforms to more nuanced approaches on specific platforms. Progressive data is emerging as an area where companies will want to spend time to better understand various […]
Jeff Culliton, President | The Adcom Group There is a changing behavior in the way people search for answers to their questions and it’s an interesting view into changing user experience. Especially for members of Generation Z, a generation (born between 1997-2012) that has grown up deeply native to social platforms, Google is not the […]
As marketers, we need to use data to inform our creative messaging and understand the relationship between the two. Read insights from our VP, Creative CX Studio. Adam Zuccaro, Vice President, Creative CX Studio | The Adcom Group Allow me a quick lesson in art history: Leonardo da Vinci’s 15th century drawing, Vitruvian Man, depicts […]
Aligning your marketing strategy towards a business outcome requires coordination across all channels. It also means harnessing the power of data and analytics. We help our clients do both. Read this article to find out how. Craig Martin, Chief Growth Officer | The Adcom Group You know that sports car sitting in your garage? No? Well, […]
Jim Ganzer, Chief Strategy Officer | The Adcom Group From tracking campaign KPIs to monitoring fundamental business metrics, leading organizations rely on data to guide their decision-making. While analytics have become table stakes in marketing, many great brands have found their competitive advantage by using data. What separates good from great is the role data […]
Jeff Culliton, President | The Adcom Group Why does the adage advise putting the horse before the cart? To remind us about the right order of events. Knowing or determining that right order involves more than hitching up our horse and loading our cart. We have to know where we’re going. Companies understand the value […]
Interactive dashboards are the insightful, flexible, high-performing partners you need. If your performance marketing reports are still delivered via PowerPoint, it’s time to move on. Don’t stay stuck in a bad relationship. You deserve one that challenges, inspires and excites you and fulfills your every need. You have an inquisitive, analytical mind with complicated needs […]