Today our guest is Andrew Alexander, an attorney in the Intellectual Property group at Calfee, Halter and Griswold. We sit down with Andy to investigate copyright law as it relates to social media. When is it ok for a brand to repost someone else’s content? What are some of the safeguards brands can put in place? What does the average user need to think about when making and posting UGC? It turns out that because this media sector has moved far faster than case law or legislation, the answers are far from black and white – instead, they’re many shades of gray.