The A Game Podcast – Episode 53 – Media Planning Is Hard

Media planning is a mixture of art and science. Audiences are constantly shifting and the analysis of those audiences comes from many angles, none of which has a monopoly on the truth. This becomes even more complex in an election year. Most brands are deep in the heart of planning season and the complexity of media tactics and an election cycle are on full display. The team discusses this and more on Episode 53 of The A Game.

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