Podcasts are exploding! It shouldn’t be a surprise that marketers of all verticals are flocking to advertise within shows that keep their audiences engaged for 30 minutes in a way TV and radio don’t. On top of that, podcast audiences are typically younger, educated and more affluent – just the demo that many brands want a piece of. On this weeks show Jeff, Jim and Joel talk about how marketers are utilizing podcasts and how the message needs to be nuanced in order to feel authentic and impactful.
