Amazon, Facebook, Google and Apple continue to grow and out pace their competition, but it can’t last forever, right? Who is winning right now and who is best positioned to captivate the consumer of the future? All that plus an additional hot take: Facebook reported ad revenue is up over 30% YoY – so the […]
This week, Jeff, Morgan and Jim talk about the story that dominated the week, Gillette’s “Toxic Masculinity” spot. What place do brands have to tackle social issues in their marketing? Is it only authentic if it’s something the brand has stood for since day one or are brands allowed to evolve into their mission? All […]
In the second show of the new year, the team tackles what could be one of the hottest topics of the year: tokenization. What is your data worth and what are brands willing to provide you in order to get it? The team comes out firing on this week’s episode of The A Game.
In the first episode of the new year, Morgan Rooks, Jeff Culliton, Jim Ganzer and Joel Hammond discuss the topics and trends that are going to be dominating the marketing landscape in 2019. Will there be seismic shifts in the power structure of the biggest tech companies on the planet or will it be business […]
It’s been a stellar year one for The A Game, with 19 weekly episodes under our collective belts. In the last episode before holiday break, Joel, Morgan and Jeff (Jim’s already caroling)talk through the episodes and topics that highlighted the year and resonated most with our listeners. From the growing race between the biggest platforms […]
In the teams first episode as a quartet Jeff, Morgan, Jim and Joel discuss a how much tracking is too much. In the wake of so many breaches, consumers still don’t change their behavior. So what will it take for people to change their habits? How much data do the brands you love have about […]
It’s the Secret Santa gift everyone wants…..the 17th installment of the A Game. In this week’s episode Jim, Joel and Morgan discuss recent social activations from #Payless and #BurgerKing. Are they good business or just good fun?
After a restful Thanksgiving holiday, the team is back this week talking about market disruptions. Automotive chaos and the relevance of being in-store for Black Friday vs at home on your couch. All this and much much more on this week’s episode of The A Game.
Podcasts are exploding! It shouldn’t be a surprise that marketers of all verticals are flocking to advertise within shows that keep their audiences engaged for 30 minutes in a way TV and radio don’t. On top of that, podcast audiences are typically younger, educated and more affluent – just the demo that many brands want […]
Consumers expect personalization and they expect the brands they love to create easy user experiences. Convenience comes at a cost, namely your data. For the brands that track and curate the most, they run the risk of going to far and becoming intrusive. Where is the line between convenient and creepy? We discuss on this […]