Author: adcomstaging

Marketing in the trades has been traditional for a looooooong time. How are companies specializing in the trades modernizing their approach? We discuss it.

So…just what was up with all those heart-warming Super Bowl ads, and will that approach continue? Plus: With a cookie-less future ahead, will old-school metrics make a triumphant return?

Over the last decade web development has been on a roller coaster ride. First, it was highly technical and only for developers. Then it was plug and play – so easy a cave man could do it. The truth is that you can spin up a nice looking site quickly, but for brands the answer […]

Google is removing third-party cookies from Chrome in two years. What does it mean? Plus: Music in advertising — a history from our music expert.

How fast can you get great content to market? If it’s 3 days, you’re in the catbird’s seat. If it’s two weeks, you might be too late. The A Game Podcast crew debates that in the wake of Aviation Gin’s latest A+ ad — a crack at Peloton.

What a year in the world of marketing: Jim, Jeff and Joel gather to discuss the top trends, like fragmentation in the streaming world, influencers, the future of social and much more. Tune in!

If you come at The King, you best not miss. A wise man — Omar Little — once said that. But is Netflix even The King anymore? Apple, NBC and others are trying to prove it’s not. We discuss on The A Game after Apple’s streaming service launched.

Media planning is a mixture of art and science. Audiences are constantly shifting and the analysis of those audiences comes from many angles, none of which has a monopoly on the truth. This becomes even more complex in an election year. Most brands are deep in the heart of planning season and the complexity of […]

The A Game crew enlists a couple special guests — Sarah Shamsi from Adcom’s data and analytics team, and Charlie Schafer from our Audience Planning team — to discuss how the data game has changed and how we’re using data in everything we do.

California was the first — but not the last — to pass legislation allowing college athletes to earn money based on their likeness. How does this issue impact marketers? Kevin Griffin, Jeff Culliton and Joel Hammond explore on The A Game.