Episode 52: All this data…not enough insights?
Listen on soundcloud Jeff Culliton (00:02): If a campaign gets launched with no insights, is it even really a campaign? Speaker 2 (00:09): You're listening to the A Game, an Adcom podcast chronicling the week in media, technology and agency life, featuring Joel Hammond, Jim Ganzer and Jeff Culliton. Jeff Culliton (00:19): Welcome to episode 52
CCPA and a Cookie-less World: The impact on your digital marketing program
Third-party cookies have played an important role in digital advertising for over 20 years. The ability to create and target highly precise audiences with minimal effort fueled the rise of Google, Facebook/Instagram and every other third-party data provider. While cookies have been widely accepted because of their disproportionate benefit to
It’s Time to Break Up with PowerPoint: Don’t Settle for Static Reporting
Interactive dashboards are the insightful, flexible, high-performing partners you need. If your performance marketing reports are still delivered via PowerPoint, it’s time to move on. Don’t stay stuck in a bad relationship. You deserve one that challenges, inspires and excites you and fulfills your every need. You have an inquisitive, analytical