---
title: Travel Centers of America
description: See how Adcom helped TA boost traffic and transform culture with service-focused communications and a targeted digital media strategy.
---

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# TravelCenters of America

### Driving Value with Targeted Marketing

[Go to next section ](https://engageadcom.com/work/travel-centers-of-america#content-section)

## challenge

TravelCenters of America engaged Adcom to drive business value by creating a culture of customer service while leveraging marketing to increase store traffic.

![ta-ads-2](https://engageadcom.com/hubfs/ta-ads-2.gif "ta-ads-2")

## Solution:

Adcom’s custom approach to this challenge was both internal and external. First, with a large focus on culture change, Adcom brought the new mission of the brand to life by creating a series of inspirational communications that helped accelerate the service-focused shift. Next, Adcom developed a digital media strategy to help capture the attention of both professional and four-wheel drivers who drove store traffic to TA locations for all their refueling, refreshment and repair needs while on the road.

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![Location icon](https://engageadcom.com/hubfs/raw_assets/public/Adcom/images/location.svg) [1468 W 9th St.  
Suite 600  
Cleveland, OH 44113](https://maps.app.goo.gl/LeRQfB3mfatfu5vM6)

![Phone icon](https://engageadcom.com/hubfs/raw_assets/public/Adcom/images/phone.png) [216.574.9100](tel:+12165749100) 

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