--- title: Ridgid description: RIDGID connects with new tradesmen and loyal customers through innovative digital campaigns, enhancing brand engagement and driving sales intent. --- ** [![Adcom](https://engageadcom.com/hubfs/logo.svg "Adcom")](https://engageadcom.com/) ** ** [![Adcom](https://engageadcom.com/hubfs/logo.svg "Adcom")](https://engageadcom.com/) ** MENU Menu opener icon ![image-description](https://engageadcom.com/hubfs/raw_assets/public/Adcom/images/decor.svg) - [Home](https://engageadcom.com/) - [Services](https://engageadcom.com/services) - [Industries](https://engageadcom.com/industries) - [Work](https://engageadcom.com/work) - [About Us](https://engageadcom.com/about-us) - [Blog](https://engageadcom.com/blog) - [Contact](https://engageadcom.com/contact) - [Careers](https://engageadcom.com/careers) ![ridgid-thumbnail](https://engageadcom.com/hs-fs/hubfs/ridgid-thumbnail.jpg?width=1280&height=800&name=ridgid-thumbnail.jpg) # Ridgid ### Integrating a B2B Model to Carry the Flag for the Trade [Go to next section ](https://engageadcom.com/work/ridgid#content-section) ## challenge RIDGID is a B2B industry leader in a high-demand industry with a declining, aging base of trade plumbers. They needed a fresh, new way to engage new tradesmen entering the field while keeping a connection with their long-term brand enthusiasts. ![ridgid-portfolio-2](https://engageadcom.com/hubfs/ridgid-portfolio-2.jpg "ridgid-portfolio-2") ## Solution: For decades, the RIDGID marketing program was primarily focused on product features and benefits. With a brand mark that represents premium — the best in the industry — RIDGID had the unique opportunity that only a category leader could take advantage of to create an emotional connection with the tried-and-true plumbers and those entering the next generation of the industry. This required a full embrace of a digital-first program that was measurable from brand advocacy through driving sales intent. As a key part of the strategy, Adcom created “RIDGID Experience”— a first-of-its-kind promotion in the industry – which leveraged digital, social, trade show activation and B2B influencers around a contest that amplified the RIDGID brand’s connection to the industry and build product preference. ## Results: While maintaining their market leadership, Adcom helped RIDGID dramatically grow social communities and engagement and increase sales intent throughout its distributor network. **Contact** # LET’S ACHIEVE SOMETHING AWESOME TOGETHER. ![Divider line](https://engageadcom.com/hubfs/raw_assets/public/Adcom/images/line.png) ![Location icon](https://engageadcom.com/hubfs/raw_assets/public/Adcom/images/location.svg) [1468 W 9th St. Suite 600 Cleveland, OH 44113](https://maps.app.goo.gl/LeRQfB3mfatfu5vM6) ![Phone icon](https://engageadcom.com/hubfs/raw_assets/public/Adcom/images/phone.png) [216.574.9100](tel:+12165749100) ![Divider line](https://engageadcom.com/hubfs/raw_assets/public/Adcom/images/line.png) ## The last agency contact form you’ll ever fill out. We promise. ** [![Adcom](https://engageadcom.com/hubfs/logo-alt.svg "Adcom") ](https://engageadcom.com/) ** - [![Facebook (1)](https://engageadcom.com/hs-fs/hubfs/Facebook%20(1).png?width=50&height=50&name=Facebook%20(1).png)](https://www.facebook.com/TheAdcomGroup/) - [![LinkedIn (1)](https://engageadcom.com/hs-fs/hubfs/LinkedIn%20(1).png?width=50&height=50&name=LinkedIn%20(1).png)](https://www.linkedin.com/company/adcom-communications/) - [![Instagram (1)](https://engageadcom.com/hs-fs/hubfs/Instagram%20(1).png?width=50&height=50&name=Instagram%20(1).png)](https://www.instagram.com/theadcomgroup/) - [![Tiktok (1)](https://engageadcom.com/hs-fs/hubfs/Tiktok%20(1).png?width=50&height=50&name=Tiktok%20(1).png)](https://www.tiktok.com/@theadcomgroup) - [![642bccc6-e30c-4a73-ae97-fef88cf2805e](https://engageadcom.com/hs-fs/hubfs/642bccc6-e30c-4a73-ae97-fef88cf2805e.png?width=50&height=50&name=642bccc6-e30c-4a73-ae97-fef88cf2805e.png)](https://vimeo.com/theadcomgroup)   ©2026 Adcom · All rights reserved 1468 W 9th St., Suite 600, Cleveland, OH 44113 [Privacy Policy ](https://engageadcom.com/privacy-policy)| [Terms & Conditions](https://engageadcom.com/privacy-policy) ```json { "@context" : "https://schema.org", "@id" : "https://engageadcom.com/#org", "@type" : [ "Organization", "LocalBusiness" ], "additionalType" : "https://www.naics.com/naics-code-description/?code=541810", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Cleveland", "addressRegion" : "OH", "postalCode" : "44113", "streetAddress" : "1468 W 9th St Ste 600" }, "areaServed" : [ { "@type" : "Country", "name" : "United States" }, { "@type" : "State", "name" : "Ohio" }, { "@type" : "City", "name" : "Cleveland" } ], "contactPoint" : [ { "@type" : "ContactPoint", "areaServed" : "US", "availableLanguage" : [ "English" ], "contactType" : "customer service", "telephone" : "+12165749100" } ], "description" : "Cleveland marketing agency delivering measurable returns through branding, intelligent media, web, & content strategies across industries.", "image" : { "@type" : "ImageObject", "height" : 510, "url" : "https://engageadcom.com/hubfs/2025-08-20.webp", "width" : 680 }, "logo" : { "@type" : "ImageObject", "height" : 600, "url" : "https://engageadcom.com/hubfs/adcom-logo-square.jpg", "width" : 600 }, "name" : "Adcom", "sameAs" : [ "https://www.linkedin.com/company/adcom-communications", "https://www.instagram.com/theadcomgroup", "https://www.facebook.com/TheAdcomGroup/", "https://www.tiktok.com/@theadcomgroup" ], "telephone" : "+12165749100", "url" : "https://engageadcom.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://engageadcom.com/#website", "@type" : "WebSite", "inLanguage" : "en-US", "name" : "Adcom", "publisher" : { "@id" : "https://engageadcom.com/#org" }, "url" : "https://engageadcom.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://engageadcom.com/work/ridgid#webpage", "@type" : "WebPage", "about" : { "@id" : "https://engageadcom.com/#org" }, "description" : "RIDGID connects with new tradesmen and loyal customers through innovative digital campaigns, enhancing brand engagement and driving sales intent.", "inLanguage" : "en-US", "isPartOf" : { "@id" : "https://engageadcom.com/#website" }, "name" : "Ridgid", "url" : "https://engageadcom.com/work/ridgid" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://engageadcom.com/work/ridgid#casestudy", "@type" : "Article", "author" : { "@id" : "https://engageadcom.com/#org" }, "dateModified" : "2025-08-28", "datePublished" : "2025-01-10", "description" : "RIDGID connects with new tradesmen and loyal customers through innovative digital campaigns, enhancing brand engagement and driving sales intent.", "headline" : "Ridgid", "inLanguage" : "en-US", "publisher" : { "@id" : "https://engageadcom.com/#org" }, "url" : "https://engageadcom.com/work/ridgid" } ```