challenge

There are 2.4M registered Medicare patients in the region where Medical Mutual of Ohio (MMO) operates. Annually, about 24% of the Medicare market switches their provider. Our job was to identify those most likely to make a switch and increase consideration and conversion for MMO.

Solution:

Adcom developed a full-funnel strategy, targeting both potential customers and those that care for them. With a heavy emphasis on digital: search, paid social and CTV/OTT, we were able to mix high-visibility and high-engagement tactics to identify switchers and generate significant volume to the campaign landing pages.

Results:

Aggressive goals for lead conversions were achieved, ultimately exceeding increased market share goals. Campaign insights were leveraged for future strategies with more aggressive spend allocations against increased goals.