---
title: Icon Protection
description: Adcom helped unite Ram Board, Surface Shields, Trimaco & Antinox under Icon Protection -- building one category force from four legacy brands.
---

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# Icon Protection

### How do you leverage the power of four competing brands into a unified category force?

[Go to next section ](https://engageadcom.com/work/icon-protection#content-section)

## challenge

Ram Board, Surface Shields, Trimaco and Antinox are four of the most influential, respected and prolific names in jobsite surface protection. Now owned by a single holding company, the challenge was creating a “house of brands” that would unify the 500+ employees while still leveraging the power of the legacy brands.

![icon-brand-1](https://engageadcom.com/hubfs/icon-brand-1.jpg)

![icon-brand-2](https://engageadcom.com/hubfs/icon-brand-2.jpg)

![icon-book-1-scaled-1-2048x1366](https://engageadcom.com/hubfs/icon-book-1-scaled-1-2048x1366.jpg)

![icon-brand-3](https://engageadcom.com/hubfs/icon-brand-3.jpg)

![icon-website-1](https://engageadcom.com/hubfs/icon-website-1.jpg)

![icon-brand-4](https://engageadcom.com/hubfs/icon-brand-4.jpg)

![icon-brand-5](https://engageadcom.com/hubfs/icon-brand-5.jpg)

![icon-brand-7](https://engageadcom.com/hubfs/icon-brand-7.jpg)

![icon-brand-6](https://engageadcom.com/hubfs/icon-brand-6.jpg)

![icon-brand-8](https://engageadcom.com/hubfs/icon-brand-8.jpg)

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- [![642bccc6-e30c-4a73-ae97-fef88cf2805e](https://engageadcom.com/hs-fs/hubfs/642bccc6-e30c-4a73-ae97-fef88cf2805e.png?width=50&height=50&name=642bccc6-e30c-4a73-ae97-fef88cf2805e.png)](https://vimeo.com/theadcomgroup)

 

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