--- title: Great Lakes Brewing Company description: Adcom helped Great Lakes Brewing Company refresh its legacy brand with the Vibacious launch, building young adult appeal in a crowded craft beer market. --- ** [![Adcom](https://engageadcom.com/hubfs/logo.svg "Adcom")](https://engageadcom.com/) ** ** [![Adcom](https://engageadcom.com/hubfs/logo.svg "Adcom")](https://engageadcom.com/) ** MENU Menu opener icon ![image-description](https://engageadcom.com/hubfs/raw_assets/public/Adcom/images/decor.svg) - [Home](https://engageadcom.com/) - [Services](https://engageadcom.com/services) - [Industries](https://engageadcom.com/industries) - [Work](https://engageadcom.com/work) - [About Us](https://engageadcom.com/about-us) - [Blog](https://engageadcom.com/blog) - [Contact](https://engageadcom.com/contact) - [Careers](https://engageadcom.com/careers) ![img-08](https://engageadcom.com/hs-fs/hubfs/img-08.jpg?width=1280&height=800&name=img-08.jpg) # great lakes brewing co. ### Revitalizing a Legacy with the Vibacious Launch [Go to next section ](https://engageadcom.com/work/great-lakes-brewing-company#content-section) ## challenge ### How do you refresh “your dad’s craft beer” into a brand with young adult appeal? Great Lakes Brewing Co. (GLBC) launched in 1988 and has grown a strong “legacy” audience of older adults. Along with the massive competition rushing into the craft beverage market, consumer tastes are changing rapidly, driven particularly by the younger adult market. The company needed help marketing its new brews to this newer audience. ![img-09](https://engageadcom.com/hubfs/img-09.jpg) ![img-010](https://engageadcom.com/hubfs/img-010.jpg) ![img-011](https://engageadcom.com/hubfs/img-011.jpg) ![img-013](https://engageadcom.com/hubfs/img-013.jpg) ![img-012](https://engageadcom.com/hubfs/img-012.jpg) ![img-014](https://engageadcom.com/hubfs/img-014.jpg) **Contact** # LET’S ACHIEVE SOMETHING AWESOME TOGETHER. ![Divider line](https://engageadcom.com/hubfs/raw_assets/public/Adcom/images/line.png) ![Location icon](https://engageadcom.com/hubfs/raw_assets/public/Adcom/images/location.svg) [1468 W 9th St. Suite 600 Cleveland, OH 44113](https://maps.app.goo.gl/LeRQfB3mfatfu5vM6) ![Phone icon](https://engageadcom.com/hubfs/raw_assets/public/Adcom/images/phone.png) [216.574.9100](tel:+12165749100) ![Divider line](https://engageadcom.com/hubfs/raw_assets/public/Adcom/images/line.png) ## The last agency contact form you’ll ever fill out. 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