Challenge

Big product. Small space.

Bona had a strong brand presence at Walmart but wanted to go further by adding a feature display to spotlight their Spray Mop. The problem? The mop head was wider than the available shelf space, limiting traditional merchandising options. 

We always begin with sketches—quickly exploring multiple concepts to unlock creative, efficient solutions. In this case, it was clear early on that a standard display wouldn’t cut it. An innovative, space-conscious design was needed to showcase the product’s size, shape, and features, without overwhelming the aisle. 

Solution:

We got to work creating a series of options to display the Bona Mop within the limited footprint. The Spark* presented several options, including creating an angled display piece that would effectively display the product, catch the consumer's eye, and fit within a limited space. 

In the end, we flipped the problem on its side—literally. Our team designed an angled display that allowed the mop to sit naturally within the bay, making the most of vertical space. The unique tilt not only fit the shelf, but it also commanded attention. 

Results:

The unique angled display design was initially tested in 300 locations, driving a measurable increase in inventory turns. The success of that pilot prompted a national rollout to over 2,000 stores, increasing product visibility, accelerating sell-through, and turning a once-tight space into a brand showcase. 

Have a retail merchandising space challenge? We’ll help you flip it into a selling solution.
Let’s build your next retail win—starting with a sketch.