Podcasts are getting so much attention from brands because they deliver something all marketers love – time with their audience. Users spend more time engaging with their podcasts than most other forms of media and in an effort to harness that, Spotify acquired a podcasting platform last week to help bolster its differentiation in the market. Will more streaming services follow? This plus a deep dive into creative alternatives to advertising on the Super Bowl, on this week’s episode of The A Game.
