If you’ve ever fixed a p-trap, there’s a great chance you know of Oatey. That’s because since 1916, Oatey has been providing reliable, high-quality residential and commercial plumbing products that are generally out of sight, behind a wall or underneath a countertop. In 2021, Oatey came to Adcom with an interesting challenge. They wanted to leverage their trusted “behind-the-wall” reputation when rolling out a consumer-facing portfolio of plumbing fixtures and accessories under the newly conceived L.R. Brands label...and break into the plumbing fixture showroom space.