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Home and Construction

One brand, two buyers. The pro who specs it and the homeowner who chooses it don't shop the same way, read the same media, or respond to the same message. We build the work that reaches both without diluting either.

Deeper Building Industry Experience

What we learn from HIRI informs what we recommend to you. 

HIRI is the definitive research authority on the home improvement market. As a Strategic Partner, Adcom has greater access to home improvement market research, industry insights and thought leadership connections. 

 

HIRI-2026-Strategic-Partner

The Invisible Shortlist

How AI Search is Reshaping the Home Improvement Buyer Journey

Discover how buyers are using AI to build shortlists before visiting your website, how to make your product data AI-ready, and what steps you can take this quarter to stay competitive.

 

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