It’s a double-dose of the A Game this week. You’d be hard pressed to find two guys that can discuss media strategy as deftly at Jim Ganzer and TJ Salopek (Interactive Marketing Lead at Goodyear). The team nerds out over the growing strength of Facebook, Google, Amazon and the like while helping to level set […]
iHeart Radio Northern Ohio market President Keith Hotchkiss joins us to discuss the current state of radio as companies emerge from COVID-19 with the need to generate momentum. Audio formats in general have expanded dramatically with the the growing audience for podcast content and iHeart is positioning itself to be one of the lead players […]
The A Game welcomes Ohio X co-founder Ari Lewis to discuss the mission of his new technology and innovation association, the need for people to take the reigns of their personal branding and why we don’t need a “response to COVID-19” email from every brand that’s ever existed. All this and much more on this […]
In a Special Episode, Adcommers Kevin Griffin and Jeff Culliton discuss the business of sports marketing now and following COVID-19 with some of the biggest names in Sports Marketing. Mary Beth Pate of the Cleveland Clinic, Shelly Cayette-Weston of the Cleveland Cavaliers, Justin Morcelle from KeyBank and Sam Pines of ESPN Cleveland join the team […]
Marketing in the trades has been traditional for a looooooong time. How are companies specializing in the trades modernizing their approach? We discuss it.
So…just what was up with all those heart-warming Super Bowl ads, and will that approach continue? Plus: With a cookie-less future ahead, will old-school metrics make a triumphant return?
Over the last decade web development has been on a roller coaster ride. First, it was highly technical and only for developers. Then it was plug and play – so easy a cave man could do it. The truth is that you can spin up a nice looking site quickly, but for brands the answer […]
Google is removing third-party cookies from Chrome in two years. What does it mean? Plus: Music in advertising — a history from our music expert.
How fast can you get great content to market? If it’s 3 days, you’re in the catbird’s seat. If it’s two weeks, you might be too late. The A Game Podcast crew debates that in the wake of Aviation Gin’s latest A+ ad — a crack at Peloton.
What a year in the world of marketing: Jim, Jeff and Joel gather to discuss the top trends, like fragmentation in the streaming world, influencers, the future of social and much more. Tune in!