At Adcom, we're always looking for new ways to grow and deliver better client results. That's why we’re thrilled to announce the acquisition of Spark Your Brand, Inc. (Spark*), an agency known for its expertise in branding and retail, wholesale, and e-commerce merchandising.
This acquisition strengthens Adcom’s ability to provide full-funnel marketing solutions and drives even more impact at every stage of the customer journey.
Why This Partnership Makes Sense
Bringing Spark* into the Adcom family is more than just a business move—it’s a natural partnership that brings together two teams focused on delivering great work. Joe Kubic, Adcom’s CEO, explained: “Spark* has an exceptionally talented team that enhances our ability to deliver integrated marketing solutions. Their clients align perfectly with Adcom’s portfolio. I’ve known Randy (Spark* CEO) for a long time, and beyond the business synergies, we share a strong cultural fit, making this partnership an easy decision.”
Randy Golenberg, CEO of Spark*, also shared his excitement: “All we ever want to do is great work. I have many strong relationships at Adcom, and this move allows us to bring a lot of additional talent and experience to the table to deliver at the next level. Our clients can expect a smooth transition, with the same dedicated Spark* team providing the exceptional service they’ve come to expect.”
Expanding Our Expertise
By adding Spark* to the team, we’re enhancing our already deep expertise in the tools and building products industry, further strengthening our capabilities in this key vertical. Their experience in retail, wholesale, and e-commerce merchandising will only enhance Adcom’s capabilities. Together, we’re in an even better position to provide innovative marketing solutions that drive real growth for our clients.
Supporting Cleveland’s Creative Community
This acquisition also highlights Adcom’s ongoing commitment to Cleveland’s marketing community. Joe added, “By bringing together more innovative thinkers and problem solvers, we continue strengthening the local marketing scene.”
What This Means for Clients
For Spark*’s clients, the transition will be smooth and easy. You’ll still be working with the same great team, delivering the exceptional service and trusted results you’ve come to expect. Adding Spark* means even more resources, creativity, and experience to help you grow your business.
For Adcom’s clients, this acquisition brings additional expertise and a broader set of capabilities, particularly in branding, retail, wholesale, and e-commerce merchandising. With Spark* on board, we’re even better equipped to create integrated marketing strategies that drive growth across every touchpoint in the customer journey. We’re excited to offer even more innovative solutions that will have a measurable impact on your business.
Read the full press release here.
