Manufacturing executives face a defining moment. According to McKinsey & Company (2024) manufacturing marketing represents a $47.5 billion untapped AI opportunity within the broader industrial marketing sector, but just 19% of manufacturers are fully deploying AI in marketing.
This gap creates an unprecedented opportunity for manufacturing marketers to capture disproportionate market share. The bottom line: Early adopters are achieving 10–20% sales ROI improvements and 216% better lead generation.
A rapidly closing window for taking action is why Adcom recently published AI Marketing for Manufacturing Leaders – a free and essential executive summary that will help you identify where and how AI can address your sales challenges as well as how to take the appropriate steps to implement AI.
AI Marketing for Manufacturing Leaders is a quick read and covers AI-powered solutions for smarter lead identification, content personalization at scale, automating lead scoring, lead nurturing workflows, and enhancing ROI attribution and analytics.
Our summary provides a practical glimpse into the top marketing problems reported by the manufacturing community, the latest AI solutions and available tools, expected ROI, and quick wins. A brief self-assessment helps lead readers to the appropriate recommended steps for 90-day AI implementation.
Also covered are critical success factors, i.e. what separates winners from pilot-trapped companies, manufacturing AI martech stack recommendations, measuring manufacturing AI marketing ROI, and the competitive reality of why manufacturers must act now.
According to Industry Week, 40% of manufacturing companies are in the process of increasing AI/digital marketing budgets. PwC reports 86% of manufacturing executives believe AI will improve decision-making. And Gartner recently published that 61% of marketers believe AI is the most important emerging tech. AI Marketing for Manufacturing Leaders helps ensure you’re better positioned to compete in this rapidly evolving new normal.
After you take in the executive summary, decide whether you want to take advantage of Adcom’s complimentary AI strategy session. We’ll focus on how your manufacturing company can leverage AI for immediate competitive advantage. Ultimately, we aim to help create measurable returns for you, including shortening your sales cycle, increasing your marketing ROI, and capturing greater market share.
The window is closing. As reported by CIO (2025), 25% of companies will launch agentic AI pilots by end of 2025, growing to 50% by 2027 (Atera 2025). A whopping $131.5 billion in global AI investment is accelerating competitive advantages (Allvue Systems 2025). And Millennial buyers that now constitute 73% of B2B purchasers expect AI-powered experiences. (Forrester 2024).
Companies delaying AI implementation face permanent disadvantages as AI-powered competitors capture market share through superior personalization and faster response times.