Viega

In 1999, Viega introduced press fitting technology to North America. With more fitting configurations, more approved applications and more industries served Viega is the professional’s choice for making fast, flameless connections wet or dry.

The challenge was that most professionals didn’t know that pressing larger gas pipe was even an option. Let alone an approved option.

We built a campaign including print, display, video and social elements that took a familiar fitting for safe gas connections and raised the bar for potential applications.