TruSens was a brand new company when they were looking to market their air purifier. They had already agreed on brand guidelines and mission when they came to our team looking for campaign ideas for how to introduce this product to the public.
The challenge was differentiating the TruSens air purifier in a competitive market. We knew that we needed to leverage TruSens key differentiators to separate it from its competitors.
We built a campaign around the concept “Clean Air Reimagined” and created various digital tactics to educate on TruSens technology. This helped increase brand awareness and drive product sales.