RIDGID is an industry leader in plumbing technology. As a trusted supplier of drain cleaning tools, they came to us to help them with the FlexShaft product launch – an innovation that would change the way professionals thought about drain cleaning.
The challenge was to introduce a new solution to an old problem in an industry that prides itself on tradition. Through various digital tactics, infographics, viewfinder mailers and print, we raised awareness and education on the FlexShaft line.
Our efforts drove sales, increased brand engagement and positioned RIDGID as a leader in advanced diagnostics technology.