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Lincoln Electric

Art with Purpose

When Lincoln Electric – global manufacturer of welding products – built their training center, they wanted to reshape how the world views the art of welding. Their aim was to create a space where tradespeople and professionals in other fields would feel welcomed and inspired.


The challenge was breaking down stereotypes of welding as an outdated trade. Lincoln wanted to make a place where welding was redefined as modern and innovative.


To do this, we created large displays that helped tell Lincoln’s story. Whether it was the photography in the lobby that highlighted various welding professionals to speak directly to visitors from different backgrounds or hallway art that tells the company’s history, each display served a special purpose.


The training center art helps visitors personally connect with the Lincoln brand and celebrate the past, present and future of welding.