CMO Confidential: Episode 4 Jeff Serverts – Is The CMO Species Headed For Extinction?

A CMO Confidential Interview with Jeff Serverts, the former Chief Marketing Officer of Ulta, Best Buy Europe, and FTD. Jeff discusses the growing complexity of the job and why he thinks it may become extinct in the not too distant future. We also talk about some of the ways marketers can manage the growing complexity of the job.

Leave a Reply

Your email address will not be published. Required fields are marked *