A CMO Confidential Interview with Paul Roetzer, the founder of The Marketing AI Institute and author of Marketing Artificial Intelligence who has been working on and with AI for 12 years. We discuss the difference between machine learning and generative AI, the recent Google I/O Conference, how governments have been working on AI since the ’50s, AI uses for efficiency and revenue acceleration, and what marketers and advertisers should be thinking about right now. Some key takeaways include practicing with AI, focusing on the application layer versus the theory, investing in outcomes, and avoiding the trap of spending a boatload of money on the concept before you know what you really want AI to do for you. P.S. This descriptor was not generated by ChatGPT.