A CMO Confidential Interview with Carilu Deitrich the former CMO and Hypergrowth Advisor who helped take Atlassian public. In part two of “Why The Short Shelf Life for CMOs”, Carilu outlines the top 5 reasons B2B marketers fail and shares tips on how to avoid the major pitfalls of the job. She also provides some thoughts on why 2023 might be a tough year for marketers, the perils of hypergrowth, and the importance of connecting with the rest of the C-Suite, especially Sales and the CEO. We also discuss learning from failure.
