CMO Confidential: Episode 10 Tom Kirk – What Your Agency Wants To Tell You But Won’t (Part 2)

A CMO Confidential Interview with Tom Kirk, the long-time EVP and Chief Client Officer of RPA, the large independent agency in Los Angeles. TK, as he is known, discusses creative as a business driver, how consensus building can destroy good ideas, thinking through your agency interface and organization structure, Wayne Gretzky, and last, but not least an “orbiting the giant hairball “cow analogy.

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