A CMO Confidential Interview with Tom Kirk, the long-time EVP and Chief Client Officer of RPA, the large independent agency in Los Angeles. TK, as he is known, discusses creative as a business driver, how consensus building can destroy good ideas, thinking through your agency interface and organization structure, Wayne Gretzky, and last, but not […]
A CMO Confidential interview with Nancy Zwiers, the former CMO of Spin Master, founder of Funosophy and SVP of Marketing for Barbie Worldwide. Nancy takes us on a tour of innovation in the toy space where judgment and speed are critical to success. She shares some tips on how to trust your judgment, shepherd projects […]
A CMO Confidential interview with Paul Madera, the founder of Meritech Capital and former investment banker. Paul is a different guest for this show having founded a very successful firm which has backed some serious winners including Facebook, Salesforce, Roblox and Snowflake. He shares his perspective on venture capital and how it differs from Private […]
A CMO Confidential Interview with John Osborn, the former CEO of OMD USA and BBDO New York. Ozzy has been in the advertising and media business his entire career and shares some thoughts on how to build good business relationships and some CMO best and worst practices. He also talked about his first-hand “Pepsi, Where’s […]
All brands have creative teams responsible for delivering the go-to-market work that showcases the business to the marketplace. Many big businesses hire agencies to deliver this work and set up a process to sift through hundreds of ideas, whittling down the pile until they invest in the ones that make it to you. And all […]
In this episode, Mike and Jeff Culliton, President of Adcom talk about the best and worst ways to run an RFP so that the agencies pitching your business all have a fair shot at success.
A CMO Confidential Interview with Jeff Serverts, the former Chief Marketing Officer of Ulta, Best Buy Europe, and FTD. Jeff discusses the growing complexity of the job and why he thinks it may become extinct in the not too distant future. We also talk about some of the ways marketers can manage the growing complexity […]
A CMO Confidential Interview with Carilu Dietrich, former CMO and Hypergrowth Advisor who helped take Atlassian public. Carilu discusses the business-to-business environment, what it’s like to be in an early-stage company, and tips for pic.
Mike interviews marketing veteran Kip Knight, who is Operating Partner at Thomvest Ventures, Founder of CMO Coaches and former CMO of Taco Bell about the short shelf life for CMOs.