A CMO Confidential interview with Margaret Molloy, the Global Chief Marketing Officer of Siegel+Gale, the branding firm, and the “How CMOs Commit” podcast host. We discuss how marketing can become overly complex versus the power of a consistent focus on the customer. Key topics include translating business strategies, managing diverse stakeholders, B2B branding, asking the […]
A CMO Confidential Interview with Kim Whitler, a business professor at the University of Virginia Darden School of Business. Kim started at P&G and went on to be a GM at Aurora Foods and the CMO at David’s Bridal before shifting to academia – one of her fortes is deep quantitative research on marketing. We […]
A CMO Confidential Interview with Paul Roetzer, the founder of The Marketing AI Institute and author of Marketing Artificial Intelligence who has been working on and with AI for 12 years. We discuss the difference between machine learning and generative AI, the recent Google I/O Conference, how governments have been working on AI since the […]
A CMO Confidential Interview with Carilu Deitrich the former CMO and Hypergrowth Advisor who helped take Atlassian public. In part two of “Why The Short Shelf Life for CMOs”, Carilu outlines the top 5 reasons B2B marketers fail and shares tips on how to avoid the major pitfalls of the job. She also provides some […]
Ron has been a CIO numerous times including Express Scripts, the State of Illinois (Go Bears), Toyota Financial Services, HP and Farmers Insurance. Marketing has always been an analytical function. And the function has gotten more analytical and significantly more measurable since then. In this week’s episode, Mike and Ron discuss how the two functions […]
A CMO Confidential Interview with Kip Knight. The founder of CMO Coaches, former CMO of Taco Bell, and President of H&R Block’s US business, joins the show for a second time as we switch formats and have him lead a 2-way dialogue following up on our “Why the Short Shelf Life of CMO’s” session. We […]
A CMO Confidential interview with Clive Sirkin, the host of the podcast Unstuck who previously served as the Chief Growth Officer of Kellogg, the CMO of Kimberly-Clark, and the Group Managing Director of Leo Burnett. We discuss the difference between creativity and crafting, reducing the fear of getting out on the “creative ice,” how to […]
Joe started his career in credit cards at MBNA where he launched the NFL Visa card. He was the VP of Marketing for the New York Yankees, worked on David Bowie’s business and then became New York City’s first ever CMO in 2003. He’s gone on to found a digital ad agency and most recently […]
A CMO Confidential interview with Craig Coffey, the former CMO of Frontier Communications and Nokia North America and the founder of Way Maker Leadership, an executive leadership coaching practice serving senior executive and high-potentials in Fortune 200 companies. We discuss beating the two-year tenure jinx that bedevils the position, playing at a strategic level, hiring […]
A CMO Confidential Interview with Tom Seclow of Spencer Stuart. Tom for many years led the CMO and Customer Experience practice for one of the most respected search firms in the world. He discusses the short tenure of the position, aligning expectations, the difference between a CMO and other C-level job specs, the power of […]