VeloSano is the philanthropic arm of Cleveland Clinic’s Taussig Cancer Center. The name is best known for its annual Bike To Cure fundraiser which brings together hundreds of cyclists, volunteers and donors to raise dollars for cancer research projects. As emotional a topic that cancer can be, it is nevertheless a challenge to strike a chord with the general audience to move them to action, whether it be riding their bike 25 miles to raise funds or spending their money on a donation.